It has been a custom among the Indians to buy something new during the festive season. Earlier it was new clothes, and now it is either electronic gadgets or a new automobile. Most of us delay our decision to buy a new car or a bike just to get the benefit of the festive offers like free accessories, free insurance, loyalty exchange bonus, etc. So to attract customers, the car companies have to introduce much more offers than wanted. Maruti Suzuki, Hyundai Motors, Honda Cars are some of the leading auto firms in India, which give attractive offers.
Being India’s largest car maker, Maruti Suzuki has always offered the best of choices for its buyers during festivals. Swift, DZire, Ritz, Celerio and Ertiga have been the most wanted cars for many Indians. Surprisingly, vans like Omni and Eeco have also increased in sales by August 2014. Along with, Ford Figo and EcoSport have also seen an increase in sales. Figo is one model that has reached about one lakh Indian homes in no time. Being luxurious and inexpensive, Figo attracts Indians from all classes.
On the other hand, country’s second largest passenger car maker, Hyundai has also done fairly well in the market. Models like Elite i20, Xcent and Grand i10 have provided the sales a greater impetus. Being economical and efficient, Honda’s Amaze, Brio and Mobilio has been much appreciated by the price sensitive Indian buyers.
Among all other leading automobile firms, Nissan Motors have seen the largest growth percentage over the years. Nissan Micra and Sunny have been gaining popularity among the people. Being a part of the bandwagon, Tata Indica and Zest are also counted among the leading models that sell quickly. Tata Nano, although, had been called a failure model is still on the search by many Indian middle-class families. Exciting offers and discounts on Diwali also help in boosting the automobile sales.
