Hyundai Cars

Summary

Hyundai Motor India has the widest spread of portfolio in India. The Korean automaker has been highly aggressive since it entered the Indian car market in 1998. The Hyundai Santro was the first vehicle that the company introduced in India and since then there has been no looking back for the Korean auto maker.

Hyundai’s operations are based in Kanchipuram district, Sriperumbudur, Tamil Nadu. This is where the company’s both the plants are located and the company inaugurated its first plant in 1998. The second plant was opened in 2008 and both these plants have engine and body manufacturing, quality test, advance production and a lot more testing facilities. The new 2008 plant helped to increase the current production of the company in India.

Then the company even has an R&D facility in Hyderabad. This is called as Hyundai Motor India Engineering. Hyundai is the largest car exporter from India and it has maintained that reputation even now as it ships to about 120 countries across the world from the Chennai port.

Products And Services

Hyundai is offering one of the widest range of portfolio in India at the moment. Its most affordable vehicle is the Santro, which competes with the Celerio, Wagon R and Tiago, while the most expensive Hyundai is the Santa Fe. This gives a potential car buyer a huge variety to consider from. The company at the moment has over 1000 touch points and about 450 dealerships. The company is looking at adding more touch points to become more competitive with Maruti.

Competition

The biggest competitor to Hyundai is Maruti Suzuki. The Korean brand is looking at dethroning Maruti Suzuki to claim the top spot in the country as the highest selling car maker. At the moment, Hyundai is above 20 per cent and it is looking at adding more to its portfolio. There is still some good time to go before it could catch up with Maruti Suzuki. Hyundai is looking at adding more value to its existing product portfolio, increasing its production capacity and even adding more dealerships to match up with Maruti Suzuki’s network and sales numbers.