The Toyota brand is one of the biggest automakers in the world. In India it has a JV as Toyota Kirloskar Motor Pvt Ltd. The Indian partner Kirloskar has a minor stake in this JV. The Japanese maker entered India in October 1997 and it launched its first product the Qualis, which was a runaway success for the company.
Toyota is expected to launch the new Urban Cruiser Hyryder in India during the upcoming festive season....
Toyota Urban Cruiser Hyryder will come with an all-wheel-drive system....
Toyota will unveil the all-new Hyryder on 1 July, 2022....
We have seen many premium self-charging hybrid vehicles from Toyota in the past. This time, with the carmaker's focus on the more affordable segment, it has unveiled the new Urban Cruiser Hyryder. Now, when we say premium vehicles here, the carmaker has the Camry Hybrid and the Vellfire on sale in the Indian market. And to make this hybrid tech more accessible, the manufacturer will soon launch this Urban Cruiser Hyryder, which will be a new entrant into the mid-size SUV segment in India....
Read MoreToyota has recently launched the refreshed version of the Glanza. Deliveries have also begun. So, for all those who are looking for a compact yet premium hatchback, is this the one to consider? Let's find out by going through its highlights and key features....
Read MoreIt's India's first electric MPV for the B2B market and we have driven it!...
Read MoreSummary
The Toyota brand is one of the biggest automakers in the world. In India it has a JV as Toyota Kirloskar Motor Pvt Ltd. The Indian partner Kirloskar has a minor stake in this JV. The Japanese maker entered India in October 1997 and it launched its first product the Qualis, which was a runaway success for the company.
Founder and First Car
Toyota Motor Company was founded in 1937 by Kiichiro Toyoda. This was a desire to enter the automobile industry and to diversify the business of Toyota Industries. The first vehicle was made in 1934 and this was the Type A, which was an engine. In 1936 the first vehicle Type AA came into existence. Today Toyota owns brands like Toyota, Scion, Lexus, Ranz and even Hino commercial vehicles. US and Japan form the largest markets for the Japanese automaker.
Indian Operations
Toyota at the moment has two assembly plants in India. Both are at Bidadi, Karnataka and have an annual production capacity of 80,000 units and 70,000 units respectively. With both these plants the company has a total output of 150,000 units.
Products and Services
Toyota has over 250 dealerships in India and. offers a range of products starting from the Glanza, and Urban Cruiser to the Innova Fortuner and the Camry. The first two products have come off the back of a joint venture with Suzuki which began in 2018.
Competition
Toyota competes with Honda, Ford, Maruti Suzuki and even Hyundai. The company is operating in the mass and the premium segment at the moment and this has added more variety to its buyers.