BMW Group Indian has announced an increase in the prices of both BMW and MINI cars in India. The company will increase the prices of cars by up to 5 per cent from January 1, 2015.
Mr. Philipp von Sahr, President, BMW Group India said, "The success of BMW Group India has always been built on long-term thinking and responsible action. We want to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance. With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment."
BMW Group currently manufactures 1 Series, 3-Series, 3-Series Gran Turismo, 5-Series, 7-Series, X1, the X3 and X5 at its manufacturing unit in Chennai. Other than these, the company is also selling the 6 Series Coupe and Gran Coupe, 7-Series ActiveHybrid, X6, the Z4, the M3 and M4 sedan, M4 Coupe and M6 Gran Coupe, which come as CBUs (Completely Built-Up Units).
Adding to it, the BMW 6-Series and 7-Series individual can also be imported as CBUs on order basis. The company is also contemplating the BMW i8 plug-in hybrid sportscar in 2015. BMW India has 37 dealerships across the country, and is aiming to increase the network to 50 across the nation.
