Tata Motors has started a new online initiative called ‘Safari Owners United League’ for its customers who own Tata Safari. SOUL aims at bringing together Tata Safari owners and share their experiences, travel stories and learnings with others. Members can also participate in discussions or online contests which will be conducted by Tata Motors via SOUL. SOUL has been created exquisitely for Tata Safari owners, to register, one needs to fill in their details along with the registration number of their Safari. Members will be able to access discussion boards, participate in the contests and create their groups. Winners of the contests will get exquisite access to events along with gifts.
Company will also promote SOUL concept on popular social networking sites. Registration can also be done on the Tata Safari’s Official website which will eventually lead to the SOUL microsite. Through SOUL, Tata Motors aims at honouring and appreciating the spirit of discovery and celebrating the unusual experiences of Safari owners over the years.
Tata Safari has been a part of SUV segment for over a decade now. The SUV has undergone many facelifts in the past 16 years, in October 2012 the company launched new gen Tata Safari Storme .
