Numerous car companies in the recent past have announced their aggressive plans for the Indian market. According to reports from analysts, car makers, despite challenging market conditions, are going to be on the offensive. In times like these, wherein most companies are struggling, Japanese car maker Honda is enjoying one of its best periods in India. Recent reports suggested that the firm has managed to have a great festive season, registering good sales figures. Now, as per reports, Honda is going to build on this good showing by introducing more vehicles in India in the future. Sources claim that the Japanese company is pretty upbeat about its prospects and feels that market share can be increased further. This success, for Honda, has come after enduring some really torrid times due to various reasons.
Although nothing has been confirmed, but it looks as if the Indian market is set to see a bevy of Honda cars over the next few years. One of the most awaited models from this brand is going to be next-generation Honda City, which is expected to be introduced in late November. Reports suggest that the car maker has attached a lot of hopes to this model. Not only the company but experts, as well, are betting high on the success of next-generation Honda City. One major change that is going to be brought about by the company is the addition of a diesel version. Honda's Earth Dreams diesel technology, powering the i-DTEC engine, has earned acclaimed all around the globe and has been instrumental in redefining it as a brand. City sedan, even without a diesel version, has performed well in India, sustaining itself for a number of years. It is widely expected that this model is going to be a huge hit in India and could also set the benchmark in the mid-sized sedan segment.
There are a few other speculations that have been doing rounds regarding the launch of some models. Jazz model was introduced in India with a lot of expectations, something that it was not able to deliver, leading to discontinuation of the hatchback. Now, Honda, reportedly, is planning to bring back an improved version of Jazz in India as there has been some sort of growth in the segment. Industry experts feel that the key factor that will influence the success of this new hatchback is the pricing strategy adopted by Honda. Apart from this, the availability of a diesel version will also affect sales of the new hatchback. There is a lot of competition in this segment as cars like Hyundai i20 and Volkswagen Polo have been doing really well.
Another launch that might be on the cards for Honda is Brio based Multi Purpose Vehicle (MPV) called Mobilio, which has already been introduced in a few Southeast Asian markets. The market for utility vehicles is slowly gathering momentum with compact Sports Utility Vehicles (SUVs) performing exceptionally well. Honda has already entered in competition with Maruti Suzuki as Amaze compact sedan is giving Swift DZire a run for its money. Now, reports claim that by launching the Mobilio in India, Honda will try to upstage the likes of Maruti Suzuki Ertiga, Mahindra Quanto and Renault Duster. Industry experts feel that this model has the potential of performing really well in India.
The comeback from Honda has been tremendous if one puts all facts into perspective. Due to natural calamities in Japan and lack of a diesel technology, Honda was facing a lot of challenges. However, experts feel that credit must go to the kind of planning and strategic expertise shown by the research and development team of the brand. The result of this hard work has resulted in the superb i-DTEC engine, which currently powers the Amaze sedan. Considering all these factors, things are looking really bright for Honda in India.
