The Japanese auto giant Honda has advanced the launch of its much anticipated small car Brio by as much as six months in India. The unconfirmed media reports in the country claim that Honda has decided to roll-out its small car Honda Brio in India in March 2011, one month ahead of its arch rival Toyota’s upcoming hatchback Etios Liva that is scheduled to be launched in the month of April 2011.
Recently a person close to the advertising industry, had said in a statement given to ET that Honda will roll-out its small car Brio in the Indian market on 17th of March. However, the company spokesman was quoted as saying in recent media reports, “we do not want to comment on this at the moment.’
It is to be mentioned here that Honda Brio is the first budget small car from Honda's portfolio in the Indian market. The car was showcased at the Delhi Auto Expo in January 2010. The new Brio model is expected to be rolled-out in the country with a price tag of Rs 4 to 5 lakh where it will be competing with the likes of Ford Figo, Volkswagen Polo, Chevrolet Beat and upcoming Toyota Etios Liva.
