Datsun is planning to venture into the Russian automotive industry through a sedan which the car marquee has developed specifically for the Russian car market. The sedan will be revealed in Russia on April 4thand unveiling proceedings will take place in Moscow. Datsun has released an exclusive sketch and an animated video of the sedan prior to the launch of sedan in Russia. Russia is an important market for Datsun as there is an immense potential for the growth of the brand, also this is going to be the first stint of this low cost brand in Russia as the company had never explored Russian market before this.
The company has also designed a webpage for Russia which has already gone live today, on the webpage one could see the countdown running that will last until the launch date of the sedan. Besides catching up on the latest news on Datsun, visitors could also watch the launching ceremony live on this website on April 4th, 2014.
The Russia specific sedan is based on the company’s global philosophy-risers that promises pleasing driving experience, peace of mind ownership and accessibility at the right and transparent price with an aggressive Total Cost of Ownership. Datsun’s upcoming Russia bound sedan was styled in Japan, however it was developed locally by an international team of skilled engineers from Nissan Motor Corporation. Russia bound sedan has an appealing outer appearance with an aggressive look. The front fascia gets the Datsun styled face and front grille, the sedan shares striking similarities with the GO hatchback.
The unnamed sedan is expected to get a longer wheelbase as compared to the GO hatchback as Russian cars offer larger cabin space. The sedan could also head towards India in the sub-four-meter sedan segment, though it will get several upgrades to suit the requirement of domestic market. An aggressive pricing could get the sub-four-meter sedan from Datsun aplenty takers, therefore the car maker will have to work the pricing of the car in India.
Other key markets on Datsun’s radar are India and Indonesia for which the car maker has developed a hatchback and MPV respectively to be launched first.Out of the three key markets that the brand is targeting at, India will be the first market to get Datsun badged car in the form of GO hatchback.GO hatchback is all set to make its debut in India on March 19,2014.
Apart from the GO hatchback, a GO sedan, GO+ MPV and a hatchback smaller than GO is what the company will be releasing in the first phase of product launch and later a subcompact SUV can also be inducted.
