No matter how good is the car that you drive, your entire drive experience shall be strongly based on the set of tyres that the car rolls on! Ceat, a brand that hold decades of expertise in this sector, has just unveiled a fresh line of tyres – Czar, the luxury tyre and Gripp LN that shall cater to premium passenger car segment. Speaking more about the launch, Mr. Nitish Bajaj, Vice President- Marketing, CEAT Ltd. said, “India in the past few years has witnessed a tremendous surge in sales of ultra-premium and luxury class of vehicles. With the launch of the Czar and Gripp LN series, we would like to extend CEAT’s quality and assurance to these segments of the market. We at CEAT are committed towards enhancing the high standards in quality and continue to improve product offerings throughout 2014.”
The Czar tyre is specifically designed for SUV’s and offroading vehicles. The tyre is available in two variants, namely - All-Terrain (A/T) and the Highway Terrain (H/T). The Czar features 2-D sipes that have been designed to provide with uniform wear and superior cornering grip. Cuts and breakage is prevented with smartly designed sidewall and rim protectors.
The Gripp LN tyre is specifically designed for premium passenger sedans and hatchbacks in the country. The Gripp LN variant has been European certified by ECE 117 and IDIADA. As per manufacturer, the Gripp LN features “Noise reduction technology” along with basic functionality of providing grip and durability.
