Why is the Honda Brio a hot favourite among the ladies?

Saturday 09 June 2012, 01:33 AM by

Honda launched Brio in September 2011 to make a comeback in the hatchback segment of the Indian market. The car has revolutionised the sales of Honda in the country and has been received well, especially by the ladies. After Jazz, this small car is the second offering in the segment. It was built to woo car buyers and has successfully managed to do so, especially with the fairer sex getting really impressed, which is not such an easy job. It is priced in the competitive sub-4 lac category, which is another plus point for ladies who are rational buyers and invest in the best.

Why is the Honda Brio a hot favourite among the ladies? | CarTrade.com
Why is the Honda Brio a hot favourite among the ladies?

Urban women of recent times have been progressing ahead at a steady pace and to keep up with the contemporary lifestyle they need a ride which ensures comfort and performance, along with scoring high on looks. Honda Brio fits the bill to the last degree. The compact size and the ‘cuteness factor’ in terms of looks of the Brio have already got itself ample attention from majority of women. The bright and striking colour options available in the car further appeal to the taste of ladies. Taking the look factor a notch higher is the rear end of the car, which is one-of-its-kind. The all glass rear end has the tail lights placed at the lower end, which makes the model stand apart from the rest and this is something that every woman desires. The smoked-out effect on rear glass and low lined lamps further add to the glam quotient of the attractive rear end.

With great visibility all around, this car is easy to drive and a comfortable ride in urban conditions. The addition of CVT automatic transmission unit makes it even easier to drive around. The 1.2 litre powertrain unit, which serves Honda Jazz as well, drives the Brio. The car has the best in class displacement of 1198 cc at its disposal. At the power front, the petrol-fuelled car delivers a power of 86 hp at 6000 rpm and a torque of 109 Nm at 4600 rpm.

Speaking of security features, the car comes with two airbags in the front, including the one on driver's side features Intelligent SRS (i-SRS). Through this feature, a gas release control valve deploys the airbag faster and ensures better safety of the driver by keeping it inflated for longer duration. Besides, this car offers enhanced control and safety through Anti-Lock Braking System (ABS), Electronic Brakeforce Distribution (EBD) and Brake Assist Function.

With increase in mobility of urban women and more number of ladies opting for a car of their own, it is imperative to know their most preferred car. In a poll conducted recently, Honda Brio secured the 3rd position on the popularity meter, preceded by Hyundai i10 and Chevrolet Spark. Carving a niche for itself in less than a year and winning hearts of so many is a commendable feat that Brio has achieved and seeing its growing popularity, it will be no surprise that it comes as the winner the next time.

All in all, a unique blend of looks, comfort, performance and safety is what a women desires, which is all taken care of by the Honda Brio.

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