Hero MotoCorp, the top manufacturer of two-wheelers with respect to volume, has got Tiger Woods as its brand ambassador for a four-year deal. This deal has been done at a whopping 200 crore INR, thus making it the most expensive endorsement of any celebrity yet for an Indian company.
Pawan Munjal, the chief of Hero MotoCorp was quoted as saying, "Tiger Woods is one of the biggest global icons and not just a sports celebrity. His appeal cuts across geographies, nationalities, age and gender and therefore, he is the best brand fit to be our 'Global Corporate Partner' as we go global, We have lined up exciting campaigns to build on the core values of Hero in our global markets and Tiger is going to play an integral role in these initiatives. Our campaign with him will be on multiple platforms - print, electronic, digital, social and outdoor."
Hero has a history of roping in popular celebrities from different fields of sports and entertainment industry. However, this is the first time that an international celebrity of such a stature has been hired by the company. This is well in terms to the fact that Hero is looking forward to make itself global in the near future.
Woods, the global icon, said about this deal, "It allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision, for me, any collaboration and partnership has to be something that's important to me. I greatly appreciate Hero sponsoring the Hero World Challenge that benefits my foundation, and my new role will greatly expand our worldwide relationship."
Munjal, a sports enthusiast himself, also takes keen pleasure in the company’s sporting activities for over the last twenty years. He is also a keen golfer and enjoys taking part in such activities.
