Tata Motors initiates exclusive pre-launch campaign for the New GenX Nano Easy Shift

Wednesday 22 April 2015, 13:17 PM by

Tata Motors, one of country's leading carmaker has announced a lucrative exclusive campaign - 'Power of 1+1 programme' for all existing Nano customers. As part of this initiative, Nano customers receive special privileges to be among the first to own the new GenX Nano with Easy Shift trim that features Automated Manual Transmission (AMT) along with a list of Gen-Next exciting features.

Under the program Nano owners shall receive the best market price for the old Nano's and shall also receive additional special bonus amounting to Rs. 20,000 along with the price of the old car. Furthermore, customers can additional benefits under the referral programme that could help them win a cash prize of INR 5,000 for every referral. The company has reportedly collaborated with preferred financial partners for attractive interest rates on car loans.

Tata Motors initiates exclusive pre-launch campaign for the New GenX Nano Easy Shift | CarTrade.com
Tata Motors campaign for the New GenX Nano Easy Shift

Speaking more on the occasion, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.”

As part of company's 'Awesomeness' programe, on purchase of every GenX Nano under this programme, Tata Motors shall donate certain amount to Child Rights and You (CRY) on behalf of the customer and contribute towards the retention of girl children in school for a year. As appreciation towards contribution, CRY shall send a certificate to the Nano customer. To avail the Power of 1+1 offer, Nano owners can call on 1800-209-7979 or SMS GENXNANO to 5616161.

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