Parts of the continent Africa and Sri Lanka have been the most important export markets for the renowned Indian two-wheeler manufacturer, Hero MotoCorp, so says Pawan Munjal, the organisation’s vice-chairman and managing director. In a statement, Munjal said, "Sri Lanka has been a very big market for us. In recent times, we have seen some large volumes out of that market. Outside of the subcontinent, African markets have also been volume drivers for us." When it comes to volume, Hero MotoCorp has emerged as the world’s largest two-wheeler manufacturer. As of now, the brand sells its models in 22 nations around the world. Incidentally, the company used to sell its products in four countries only, approximately a year and a half ago. The company’s next target is to reach approximately 10 per cent of net sales from markets located in overseas.
Apart from this factor, Hero MotoCorp is planning to launch its models under the name of Hero in Colombia in South America. Munjal said, "We will be launching six models – Splendor iSmart, Eco Deluxe, Passion-Pro, Glamour, Hunk and Karizma ZMR in Colombia. We are starting with 120 dealers and we plan to expand our distribution network to over 150 outlets in a year." Incidentally, the company used to sell its cars under the name of Hero Honda, when it was in partnership with Honda.
Hero has also announced that it will offer an exclusive five-year warranty on its models in the country of Colombia. This will make it the first manufacturer to do so. The country has become one of the three largest markets in South America; the other two are Argentina and Brazil. As a matter of fact, the models of hero are currently marketed in Colombia, Ecuador and Peru in South America. Apart from that, Nicaragua, El Salvador, Honduras, Guatemala in Central America are prominent markets for Hero. In West Africa, the prominent markets are Angola, Democratic Republic of Congo, Ivory Coast and Burkina Faso. Munjal commented Hero MotoCorp is about to set up two manufacturing units in Bangladesh and Colombia, which will go effective in 2015-16.
