Speak of luxury cars in India, and cars from Mercedes Benz production line indeed gets a mention. In recent times it has been noted that used car sales have indeed been growing at a steady rate and most of leading carmakers in the country like Maruti, Toyota, Volkswagen, Hyundai and Mahindra have been catering to customers looking out for used cars via their separate division for this purpose. Closing following their trail, luxury carmaker Mercedes Benz has come up with their very own used car division named ‘Mercedes-Benz Certified’, that shall further expand its brand presence in the Indian market. For this purpose, the carmaker has launched about 12 new used-cars outlets in the country.
The company claims that buyers experience at these centers would indeed be equivalent to their experience while going for a new car. The facilities would provide same quality facilities, infrastructure and customized financing options that were offered by Daimler. Moreover, the group shall also provide warranty benefits and service packages. All 12 new used-car delership outlets shall offer over 150 pre-owned Mercedes-Benz cars that have been quality tested and comes with an assurance. Some of the conditions included for customer benefits are - the car should not be more than five years old, should have run less than 1,00,000km, must not have an accident history and should not have had more than two owners in the past. Added to this, ‘Mercedes-Benz Certified’ also offers manufacturer-backed warranty of one year or 20,000km.
Speaking more on the occasion, Eberhard Kern, MD and CEO, Mercedes-Benz India said, “There is immense potential in this segment and it will be a key to future growth of the auto industry. Mercedes-Benz witnessed 39 percent growth in 2014 year to date in the pre-owned cars segment. With attractive trade-in and financing options and complete peace of mind on offer from ‘Mercedes-Benz Certified’, we anticipate this segment to grow further, driving the sales of new cars as well.” The 12 used-cars dealerships inaugurated are Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad).
