Mahindra, the reliable home grown auto maker, is planning to provide its customers with another reason to celebrate besides the upcoming festive season. The car maker has enabled the buyers to divert their mind from the unbidden trends like increasing interest rates and hike in fuel prices, which crop up quite frequently. Mahindra Two Wheelers is offering long drive schemes to ensure a petrol discount of around Rs. 1500 on purchase of any Mahindra Scooter, allowing the customers to spend the discount amount on petrol. The exuberant offer is valid from September 15 to October 31, 2011, at Mahindra Two Wheeler dealerships across the country.
Viren Popli, Senior Vice-President Marketing, Sales and Customer Care, Mahindra Two Wheelers was quoted as saying, “Festivals are usually the time to visit near and dear ones, to seek blessings and to share happiness. However, increasing fuel costs may have dampened the joy of travelling and visiting friends and relatives. This unique offer is our way of ensuring that all our customers can enjoy a worry-free festive season.”
The company has been publicising the scheme at a very large scale, using the best mediums in the form of television and print advertisements. Moreover, the company has roped in Kareena Kapoor for the promotional advertisements. The highly influencing and effective television campaign shows a chilled-out Kareena enjoying long drives on a Mahindra two wheeler, with her family. In addition, the advertisement has used a very catchy music. The attractive campaign has been directed by celebrated director, Pradeep Sarkar, and has already received a positive response from the viewers.
Mahindra Two Wheelers’ Power Scooters have served a number of purposes of the users, by catering to different segments in the market. The Mahindra Rodeo is one such scooter, which is popular amongst the Indian youth, owing to the advanced and attractive features, and a classy design it carries. On the other hand, the Mahindra Duro has been positioned as a family scooter, in the Two Wheeler market, proving the diversity of segments that Mahindra work for. The scooter Flyte has been dedicated to the Indian woman, by making the design and dimensions completely suitable for women. According to reports, over 2,90,000 consumers have purchased Mahindra scooters since it was first launched in 2009.
Mahindra, a U.S. $12.5 billion multinational group based in Mumbai, India, has served its people with the best every time, and has continuously strived to enter the market with something unique. The company employs more than 1,37,000 people across 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.
Thus, Mahindra & Mahindra has always been known for establishing a market trend that suits to the Indian demands and basic requirements. The car maker is a versatile player that makes every move count.
