Mahindra Bolero - Rugged hot-selling UV in India

Monday 15 September 2014, 08:00 AM by

Bolero from Mahindra is not a new name in the UV segment. Mahindra Bolero has been around for over a decade now and yet manages to catch the fancy of even the first time UV buyers in the country. With the Mahindra’s Bolero line the line stands true that “Old is indeed Gold” as the car manages to top the list for top five selling UVs in the month of July this year. The sales number in the domestic market has indeed managed to outnumber the new age vehicles monthly sales numbers. The numbers are not just impressive for July, as per reports the UV has been garnering highest sales in its segment for last four months, which goes on to prove the vehicle’s popularity in India.

Mahindra Bolero - Rugged hot-selling UV in India  | CarTrade.com
Mahindra Bolero - Rugged hot-selling UV in India

A while ago news had also been doing rounds that Mahindra may offer the new generation Bolero in two body styles – as a full grown SUV and a sub-four meter version to meet user expectations. As the festive season is bound to kick-off soon, Mahindra expects to further boost its sales numbers in the coming months. Overpowering new UVs like Ertiga, EcoSport etc Bolero registered 6,748 unit sales in July 2014. In June Bolero roped in 7,909 unit sales hence witnessing a slight fall in July sales at 6,748 units. Speaking about sales number noted earlier this year Pravin Shah, chief executive, Automotive, M&M, said, “We have posted highest-ever sales of Scorpio and Bolero in March and these are not merely strong dispatch numbers; they are backed by strong retail buying. We operate on a pull basis and not push basis.”

On numerous occasion sources had spotted the newer Bolero undergoing road test across various cities in India. Reportedly the new Bolero is being developed under the codename, ‘U301’. The Mahindra Bolero apart from ample power under its hood, is also known for ample cabin space and off-roading capabilities. The vehicle carries a rugged built and is designed to last for decades.

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