Hyundai India, the country's second largest passenger car maker, has inaugurated a new dealership at Tambaram Sanitorium, Chennai. Named Vinayak Hyundai-Amra Motors, the new dealership cum workshop of South Korean auto maker has a total built area of around 57000 square feet, and can display the entire product range of Hyundai. This new showroom is promoted by Prathaap Bafna and Mahaveer Bafna.
Expressing his views while inaugurating the new dealership, the Managing Director and Chief Executive Officer of Hyundai Motor India Limited, BS Seo was quoted as saying, "Chennai is a significant market for Hyundai and the opening of this dealership will help strengthen our presence in this region and meet the growing demand for Hyundai products in Tamil Nadu. Vinayak Hyundai's modern premium showroom will help HMIL provide prompt and efficient service to our valued customers in this region.”
It must be noted that despite prevalent slowdown in the Indian auto market, Hyundai has been expanding its dealership network quite aggressively. The company has maintained a vast sales and service network with a total of 385 dealers in the country and 23 showrooms itself in Tamil Nadu. Along with Hyundai, there are a number of companies operating in mass segment, such as Mahindra & Mahindra, Maruti Suzuki, which are expanding their footprints in the Indian auto market. Reportedly, a number of companies are planning to pay special attention to rural markets as the demand in these markets are reported to be much high during 2013. Industry experts are of a view that auto companies are leaving no stone unturned to battle out the market slowdown and pull in decent volumes in 2014.
