Honda Motorcycle & Scooter India (HMSI) today reported 7.94 per cent increase in total sales at 3,48,793 units in June. The company had sold 3,23,136 units in the corresponding month last year, HMSI said in a statement. HMSI’s motorcycle sales, however, declined by 21.46 per cent to 1,12,132 units last month from 1,42,782 units last year. The company’s scooter sales jumped by 31.85 per cent to 2,19,650 units from 1,66,592 units in June 2014, it added. Exports grew by 23.6 per cent to 17,011 units against 13,762 units in the same month a year ago.
HMSI has also been a part of many social welfare initiatives. Recently, the company had also initiated the Helmet Awareness campaign in Tamil Nadu. Globally, road safety is Honda’s top priorities since 1970. After its inception in India in 2001, Honda initially promoted its safe riding concepts through its dealership networks. Honda continues to drive road safety awareness through free of cost training at its existing eight traffic training parks in Jaipur, Delhi, Bhubaneswar, Cuttack, Chandigarh, Yeola (Nashik) and most recent one in Hyderabad. Brand Honda has received encouraging response for its various initiatives that also include special initiatives for females and kids. So far, more than 1.64 lac individuals have been successfully trained at these parks.
Aimed at the women riders, Honda also launched the ‘Dream riding’ initiative. Aspiring women riders above 18 years of age just need to drop a mail with their details on the e-mail id: dreamriding@ttpdelhi.in, and can learn how to ride a two-wheeler in a single day from trained Honda female instructors in a specially designed 4 hour module. At the National Road Safety week 2015, also in association with Delhi Traffic police, Honda had empowered more than 2000 women on 2 wheeler riding at its traffic parks in Roshanara Bagh and Baba Kharak Singh Marg in New Delhi.
