After a long delay, the Honda Brio has finally marked its debut in the Indian auto market on Tuesday. The company has kept the Honda Brio price considerably low at Rs 3.95 lakh (ex-showroom Delhi). With this competitive price tag, the Brio model is expected to give a tough fight to its competitors like Chevrolet Beat, Maruti Swift, Ford Figo, Hyundai i10 and Toyota Etios. The top end model of the car is available at Rs 5.1 lakh (ex-showroom, Delhi).
Speaking to the reporters at the launch of New Honda Brio, Takashi Nagai, the president & chief executive of Honda's Indian unit, said, "Brio is our answer to the demand of mass car market. It's our most focused product." He added that "With Brio, we will be entering a new segment for the first time in India. It has been designed and developed specially to meet the needs of customers here."
Powered by a 1.2L petrol engine, the Honda Brio model will be capable of delivering a peak power of 88 bhp at 6000 rpm along with a peak torque of 109 bhp. The fuel economy of the car will be quite high in its segment at 18.4 kmpl.
Honda has been able to price Honda Brio competitively by using about 80 percent localized content in the all new Honda Brio, which it aims to increase to 90 percent by next year. The Honda Brio is soon expected to replace the Honda City sedan as the flagship car of Honda in the Indian market, by driving high volumes.
