Tata Motors has launched a new offer to boost sales of its ultra-cheap car Tata Nano. Now two-wheeler owners can walk into any Tata Motors showroom to exchange their two-wheeler for a car. “2 wheels for 4” scheme has not only raised customers interest in Indian market but has also boosted sales for the company since Nov 04.
"If you want Nano through our exchange offer, just go to any Tata Motors dealer and get your dream car on an attractive EMI," said Vishal Vashishta, a company manager. For the exchange offer, the company has tied up with the State Bank of India (SBI) to provide hassle-free loans offering EMIs as low as Rs 1960, Vashishta said. For increasing the market share, the company is also opening up new Nano access points for test drives in order to attract more people. Besides, Tata Motors has also tied up with 25 banks across the country to offer loans.
Moreover, Tata Motors has also tied up with twenty five banks all over the country to provide loans to its customers. In the meanwhile, the company has begun its campaigns for Nano concentrating on tier II and III cities and also on the rural areas. Recently the company has also put forth a solution in the form of ‘Tata Towers” project to provide a solution to the on-road congestion.
