The Japanese auto giant Nissan has plans to unveil three new models in the Indian auto market by 2015. The 2014 Indian Auto Expo is expected to be the platform where these models will be put to display, company sources hinted. Booming markets like India, Russia, Indonesia and South Africa is where the Datsun brand will be put forward first with the hope to revive company's brand name.
First in line is the K2, a hatchback up against the likes of Hyundai i10, costing slightly lesser than Micra. The model is expected to feature a complete overhaul with respect to interior and exterior section, while keeping the same platform of K12 Micra. Industry experts believe that Datsun K2 will provide an ideal value for money in its respective segment, within a price bracket of Rs. 3 lakh and Rs. 4 lakh.
Next in the pipeline from Nissan is an A-segment hatchback to be up against well established Alto 800 from Maruti and Hyundai Eon. Although complete information regarding engine variants for this model is still not disclosed by the company, some sources indicate that it will feature a petrol engine. The last model which is expected to be showcased by Datsun is a B-segment model, which will feature both petrol and diesel engines. Nissan Micra's 1.2 litre and 1.5 litre K9K engines will form the basis for this model. Keeping moderate expectation in terms of sales from the model, company plans to road 1500 units per month.
With these new launches, the Japanese automotive giant aims to capture most of Asian automotive sector, with India playing a key starting to the overall plan by providing a huge untapped pool of potential middle class buyers. It would not be surprising if the company goes all the way to come up with India specific models. Even now the company's focus is to put these models first on Indian roads, and then in rest of the world. This India oriented strategies are indicative of Nissan's need to improve its domestic sales graph, as of lately it is not doing too well with 50 per cent fall in this financial year, selling barely 3,319 units.
Even the figures are not too promising for models like Micra hatchback, reflected by its sliding figures to 36,996 units this year. Launching of new models and reviving its sales and production strategy is a step towards changing the market image of the company. In addition, the auto maker has also come up with refined versions of its already launched models like Sunny sedan, Micra hatchback and Evalia MPV in its drive to become a renowned and established name in the Indian households.
Launching of Nissan Terrano, a Sports utility Vehicle (SUV), to compete with the likes of Ford EcoSport and Renault Duster, is also a side product of the main strategy. With Indian launches just around the corner and ready to be put to test, companies ambitious plans include upcoming markets like the Brazil and Russia, to name a few.