The year 1997 was an important benchmark for the Mercedes-Benz, as its M-Class made its first appearance in the Hollywood mega-hit ‘The Lost World: Jurassic Park’. The partnership is continuing between Mercedes-Benz and Universal even after 18 years, as another new model from the brand will be making a debut in a significant role in the new instalment of the Jurassic Park Series – Jurassic World-the new GLE Coupe. Mercedes-Benz India has announced that the upcoming action-packed adventurous movie from Steven Spielberg. Jurassic World is the next edition of the association between Universal Pictures and Mercedes-Benz.
Mercedes-Benz India will be organising exclusive premiere programs of the retail promotions for its customers. The Indian fans will be catered by the Mercedes-Benz and will get the opportunity to experience the Jurassic World touch. The suave SUV will be available for test-drive and lucky winners will get an option to drive the car to the relics of the Jurassic era. The simulator will closely resemble the ambience of the movie Jurassic World.
Mercedes-Benz India will launch a new marketing campaign, which will mark the car manufacturer’s association with the much-anticipated movie. Interestingly, some Indian locations have close resemblance with the original relics of the Jurassic era. The marketing campaign will feature this extreme rarity of relation and also its direct relation with the movie. Promotions will be carried out on TV, print media, digital as well as on-ground.
The fourth movie in this series will see five different models, the GLE Coupe, the Unimog heavy-duty truck, the G-Class SUV, the G63 AMG 6x6 and the Sprinter Van. Chris Pratt and Bryce Dallas have shown their high off-roading skills while shooting for this movie. The movie hits the theatres across the world on June 11, 2015
