Yamaha India has launched its new motorcycle YBR 110 in the Indian market. "After successfully launching our bikes in the 150cc segment, we have now launched a commuter motorcycle YBR 110 which is stylish and has good ergonomics for comfortable day-to-day commuting. We have been studying the entry level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage," said Roy Kurian, Zonal Business Head (South), India Yamaha Motor Private Limited.
The new bike comes from Yamaha to lure the middle class buyers who wish to own stylish and classy bikes at affordable prices. Yamaha had once ruled the Indian market till it was taken over by Hero Honda, TVS and Bajaj. Yamaha also intends to capture the market share of youngsters by offering them good design bikes with Yamaha DNA of performance and innovation. The new Yamaha YBR 110 is available in three colours at a price of Rs. 41,730.
