If the global survey from the international brand consultancy firm, Interbrand, is to be believed, Toyota is the world’s greenest brand. The survey included markets like UK, France, Germany, Italy, USA, Japan, Brazil and India. It concluded Toyota as the top scorer with 64.19 points with 3M in attaining second place. The survey took into account environmental performance and also the public opinion about brand's environmental friendliness , in order to produce the result.
The detailed report of the survey by Interbrand communicates that Toyota is a leading example of providing ample priority to the environment while also satisfying in a sensible way , end users around the world. Toyota's leading performance in development of technology that suits the environment is a major contributor that led Toyota win the race.
Prius, the latest wonder of Toyota is now seen as third generation car. Toyota is disseminating more than 160 Prius PHV vehicles in the United States and the move has been termed as a demonstrating drive. The target that the program carries has been to educate and inform the users about plug-in hybrid technology.
The management philosophy of Toyota has been exhumed from the original mentality and approach of the company .It has definitely been reflected when one experience the marvelous manufacturing and striking a poise between demand and supply. All this has resulted gradual and fast growth of the company as a whole. Its managerial values and business ways and methods which are applied are combined and churned to get a perfect mix of technicalities, values ,principles and USPs of the company which is in due match with the actual “Toyota Way”.
Although, Toyota has reported a record annual net loss of US$4.2 billion, its love for the environment will always be its best record.
