Summary
The Toyota brand is one of the biggest automakers in the world. In India it has a JV as Toyota Kirloskar Motor Pvt Ltd. The Indian partner Kirloskar has a minor stake in this JV. The Japanese maker entered India in October 1997 and it launched its first product the Qualis, which was a runaway success for the company.
The Qualis despite being an old model got success. Since then Toyota has introduced various new models in India and now it has a wide variety of products on sale. Now, Toyota even has hybrid vehicles like the Camry and the Prius. Toyota’s Fortuner is one of the best selling SUV in excess of Rs 25 lakhs. The Innova too is one of the highest selling MPV in the country.
Executive Management
Toyota Kirloskar Motor’s Senior Vice President is Mr N Raja while Akitoshi Takemura is the heading the promotions and sales operations. TS Jaishankar is the executive Vice-President and Director who heads the commercial activities and Hitoshi Iwanaga looks at the after sales and service and even the customer service.
Indian Operations
Toyota at the moment has two assembly plants in India. One is in Bidadi, Karnataka. This one has 432 acres of land and it has an annual production capacity of 80,000 units. The second plant is in Bangalore. This one has a production capacity of 70,000 annual units. With both these plants the company has a total output of 150,000 units. Toyota is looking at expanding its reach further and increasing its current production capacity and also working towards increasing its localisation as well.
Products & Services
Toyota has 250 dealerships in India. At the moment the company is offering a range of products starting from the Etios Liva, Etios, Etios Cross to the Innovas, Fortuners, Corollas and the Camry. Toyota at the moment has a strong hold over metropolitan cities and the brand is looking at adding more UVs to its list.
Environmental Initiatives - Electric, Hybrid, CNG autos
Toyota Motor Company is one of the few automakers that has been focusing on green technology. The Prius has been one of the highest selling hybrid vehicles in the world. For India as well, Toyota has the Prius and the Camry hybrid on sale. The only automaker to have two hybrids on sale in India. This makes Toyota a highly valuable brand that gives importance to the environment. As the government is now offering subsidy for hybrid and electric vehicles. The new Prius will also be making its way into India soon.
Founder & First Car
Toyota Motor Company was founded in 1937 by Kiichiro Toyoda. This was a desire to enter the automobile industry and to diversify the business of Toyota Industries. The first vehicle was made in 1934 and this was the Type A, which was an engine. In 1936 the first vehicle Type AA came into existence. Today Toyota owns brands like Toyota, Scion, Lexus, Ranz and even Hino commercial vehicles. US and Japan form the largest markets for the Japanese automaker.
USP
The Toyota Corolla, Innova and even the Fortuner are its best selling products. The Japanese automaker has a strong hold in the premium segment and at the moment is trying to make its way into the compact car market segments. The Innova and the Fortuner are outselling their competing products and speaks a lot for the brand. Highly reliable products, high quality materials, good performance, feature load vehicles and good service network and quality. These are the major selling points for Toyota and this has made the company highly successful in India. The Toyota products are easy and convenient to drive as well.
Resale Value
Toyota enjoys a high resale value for its premium products as the brand is know to make trouble free products. This makes the Toyota a brand to consider for those who need stress free ownership experience. Even the petrol sedans like Corolla and the Camry hold a good resale value because of good fuel efficiency while the competition is struggling in this department.
Competition
Toyota competes with Honda, Ford, Maruti Suzuki and even Hyundai. The company is operating in the mass and the premium segment at the moment and this has added more variety to its buyers.
The Toyota brand is one of the biggest automakers in the world. In India it has a JV as Toyota Kirloskar Motor Pvt Ltd. The Indian partner Kirloskar has a minor stake in this JV. The Japanese maker entered India in October 1997 and it launched its first product the Qualis, which was a runaway success for the company.
The Qualis despite being an old model got success. Since then Toyota has introduced various new models in India and now it has a wide variety of products on sale. Now, Toyota even has hybrid vehicles like the Camry and the Prius. Toyota’s Fortuner is one of the best selling SUV in excess of Rs 25 lakhs. The Innova too is one of the highest selling MPV in the country.
Executive Management
Toyota Kirloskar Motor’s Senior Vice President is Mr N Raja while Akitoshi Takemura is the heading the promotions and sales operations. TS Jaishankar is the executive Vice-President and Director who heads the commercial activities and Hitoshi Iwanaga looks at the after sales and service and even the customer service.
Indian Operations
Toyota at the moment has two assembly plants in India. One is in Bidadi, Karnataka. This one has 432 acres of land and it has an annual production capacity of 80,000 units. The second plant is in Bangalore. This one has a production capacity of 70,000 annual units. With both these plants the company has a total output of 150,000 units. Toyota is looking at expanding its reach further and increasing its current production capacity and also working towards increasing its localisation as well.
Products & Services
Toyota has 250 dealerships in India. At the moment the company is offering a range of products starting from the Etios Liva, Etios, Etios Cross to the Innovas, Fortuners, Corollas and the Camry. Toyota at the moment has a strong hold over metropolitan cities and the brand is looking at adding more UVs to its list.
Environmental Initiatives - Electric, Hybrid, CNG autos
Toyota Motor Company is one of the few automakers that has been focusing on green technology. The Prius has been one of the highest selling hybrid vehicles in the world. For India as well, Toyota has the Prius and the Camry hybrid on sale. The only automaker to have two hybrids on sale in India. This makes Toyota a highly valuable brand that gives importance to the environment. As the government is now offering subsidy for hybrid and electric vehicles. The new Prius will also be making its way into India soon.
Founder & First Car
Toyota Motor Company was founded in 1937 by Kiichiro Toyoda. This was a desire to enter the automobile industry and to diversify the business of Toyota Industries. The first vehicle was made in 1934 and this was the Type A, which was an engine. In 1936 the first vehicle Type AA came into existence. Today Toyota owns brands like Toyota, Scion, Lexus, Ranz and even Hino commercial vehicles. US and Japan form the largest markets for the Japanese automaker.
USP
The Toyota Corolla, Innova and even the Fortuner are its best selling products. The Japanese automaker has a strong hold in the premium segment and at the moment is trying to make its way into the compact car market segments. The Innova and the Fortuner are outselling their competing products and speaks a lot for the brand. Highly reliable products, high quality materials, good performance, feature load vehicles and good service network and quality. These are the major selling points for Toyota and this has made the company highly successful in India. The Toyota products are easy and convenient to drive as well.
Resale Value
Toyota enjoys a high resale value for its premium products as the brand is know to make trouble free products. This makes the Toyota a brand to consider for those who need stress free ownership experience. Even the petrol sedans like Corolla and the Camry hold a good resale value because of good fuel efficiency while the competition is struggling in this department.
Competition
Toyota competes with Honda, Ford, Maruti Suzuki and even Hyundai. The company is operating in the mass and the premium segment at the moment and this has added more variety to its buyers.
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