Toyota as a brand has been well perceived in the Indian market. The Etios Cross launched earlier this year has been popular pick among the crossover segment in the country. In the upmarket sedan category, Toyota's Corolla Altis has been ruling the roost. As per the latest update Toyota has been working on developing a fresh new hatchback for the Indian market. The car is likely to to positioned against the likes of Maruti's Alto 800, Datsun's Go and Hyundai's Eon.
The Sub-Compact car from Toyota may be offered under Rs. 7.0 Lakhs segment. As per reports about 70-80% sales in the market are generated from vehicle in under 7 Lakhs segment and Toyota intends on making its presence felt in this segment. Most of Research and Development activity is handled at Toyota's facility in Thailand and Japan. With most of its competitors opting for localization in India, Toyota has also been planning to launch its Research and development center in India market. The company has also been working on creating a large network of local suppliers.
Toyota Kirloskar has not revealed details on vehicle's technical specifical, design ethics or price. More details on the upcoming small car from Toyota shall only be known post an official announcement made by the company in this regard.
