Tata plans to open exclusive showrooms for Nano

Tuesday 19 April 2011, 00:00 AM by Vikas Yogi

Tata Motors, one of the largest car makers in the Indian market, is gearing-up to open exclusive showrooms for its small wonder Tata Nano in the smaller towns of the country. The decision has been taken after a runaway success of its mini truck Ace, which is currently sold at 600 standalone stores of the company besides the normal Tata dealerships.

In a statement given to PTI, Tata Motors Spokesman said, "We are exploring appointing full-fledged dealerships, only for the Tata Nano, in small towns." The company is however yet to announce the timeline of launch and the number of these upcoming exclusive standalone Tata Nano outlets in the country.

Tata plans to open exclusive showrooms for Nano | CarTrade.com

While further elaborating the company’s approach behind these exclusive showrooms, the company official said, "The general approach of taking a vehicle closer to where the customer is, was a learning from the Tata Ace, which too, since its launch has been made available through dedicated outlets, in addition to our regular commercial vehicle showrooms."

At present, the Tata Nano model is available through company’s 617 regular outlets. Besides this, the car is available at 151 Tata Authorized service centers and 210 access points of the company.

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