The chief of the country’s largest vehicle maker Tata Motors – Ratan Tata - has said that the company will be able to develop products with reliability, finish and technology as it should be more mature by year 2020. According to Mr. Tata, the company "may still be sub-scale by international standards".
While speaking in an interview given to the market research firm JD Power, Tata said that the domestic auto giant is looking forward to roll-out world-class products in the next decade, in a bid to meet the needs of the customers.
While further elaborating future possibilities for the Tata Motors in 'India Automotive 2020: The Next Giant from Asia', he said, "I think we have economies of scale in some of the segments in which we operate, but on the whole, we may still be sub-scale by international standards. My aim for Tata Motors is that we should have the capability of developing good automobiles in terms of reliability, finish and technology."
According to Mr. Tata, the company is looking at joint engine projects and common platforms for the future, which would help to improve economies of scale. However, the brands will remain distinct in terms of their positioning and retail strategy.
