Tata Motors, a brand owned by the Tata Group, is one of the most famous car companies in India. Not only is it famous among car buyers, it is a company with tremendous brand value, something that is due to the long history of its parent group. The name 'Tata' is immensely poplar in the country and it is relied upon by a lot of people. Over the years, Tata Motors has associated itself with a number of famous personalities, events and shows. The most recent example of the same is its association with television show 24, which is aired on Colors channel. As a part of promoting the show, its lead actor and Bollywood star Anil Kapoor made a visit to the firm's plant in Pune. Understandably, the entire unit of Tata Motors was really excited to meet one of India's most popular Hindi film actors.
Kapoor, famous for his role in films like Taal, Ram Lakhan and Oscar-winning Slumdog Millionaire, interacted with youngsters present at the Training Division of the facility. The actor also paid his tribute to the great JRD Tata while addressing the gathering working at the facility. In addition, he spoke about his new show and what it entails. According to reports, there was swagger in Anil Kapoor's body language during his visit to the company's facility. For a lot of people, it was an opportunity to interact with a famous star and also spend a day enjoying activities. The Race 2 star took a tour of this plant, which is also the production line of Tata Safari Storme.
A lot of officials from the firm, including Ankush Arora, Senior Vice-President for the Passenger Vehicle Business Unit (Commercial) at Tata Motos, were present during the visit of Anil Kapoor. Arora was in the thick of things as he handed over the actor keys of a Tata Safari Storme. Reports claim that Tata Motors has specially manufactured this Sports Utility Vehicle (SUV) for Jai Singh Rathore, the actor's character in TV show 24. Speaking about this model and its association with the show, Arora said, “Tata Motors is proud to partner with Colors to be the title sponsor of the series ‘24’ in its Indian avatar and that the company is very excited to see the superstar behind the wheels of this rugged SUV – the Safari Storme, which symbolizes power, resilience, style and performance. The Safari Storme truly compliments the essence of the series 24.” The Indian actor expressed his gratitude towards this gesture and shows of his skill behind the wheels by driving through the facility, which reminded onlookers of his style in the show.
24, since its launch, has earned a lot of critical acclaim and is being loved by the country. This show also stars other popular actors, such as Mandira Bedi, Shabana Azmi, Tisca Chopra and Yuri Suri. Audiences have loved this show for its fast-paced screenplay, gripping plot, great cast and superb performances. Many feel the reason behind the success of this show is due to Anil Kapoor's association with the original international series, from which it has been adapted. The original series stars critically-acclaimed actor Kiefer Sutherland, who plays the protagonist, named Jack Bauer. Notably, it is still early days for the show in India and makers do not want to leave anything to chance. Industry experts feel that both Tata Motors and the TV series will benefit from their association. Not only will people identify with the name Tata every time they see the show, Kapoor's character, Jai Singh Rathod, seen driving Safari Storme is also bound to make an impact.
