As the forth coming Formula One Grand Prix is inching closer in India, the leading global car makers like Renault and Mercedes have stepped-up their brand promotion initiatives to connect with more and more people in the country during this event. Both of these car makers are taking part in the racing tournament which starts from 30th October. The third participant is Ferrari, which is yet to reveal its plans for this grand prix.
While French car maker Renault is looking to establish a brand presence in the Indian market during this event, the German luxury car maker Mercedes Benz is trying to connect with more and more younger buyers during the racing tournament. Both Renault and Mercedes Benz have planned-up prototype launches, Virtual games, racetrack drives for buyers, racing schools and merchandise sale, etc, in the aftermath of racing.
According to a recent statement given by Debashis Mitra, director, Sales & Marketing, Mercedes-Benz India, "We are trying to bring the experience of motor sports closer to everyone."
Mercedes Benz, which is also the second largest luxury car maker in the Indian auto market, has already associated as automotive partner for all upcoming sporting events at the Budhh International Circuit in Greater Noida for over a period of next two years. Moreover, the SLS AMG will be playing the role of safety car during the event. Moreover, all 30 outlets of the company in the Indian market will be selling tickets for this racing event.
