Mahindra and Mahindra Limited (M&M), the country's favourite utility vehicle maker, is in seventh heaven as its Xylo Multi Purpose Vehicle (MPV) has been conferred with the highly coveted 'Master Brand' award for 2012-13 period. The 'Master Brand' title is one of most distinguished and prestigious titles in the global automobile industry and is awarded by CMO Asia and the World Brand Congress. Further, 2012-13 period marks the third instalment of Master Brand Awards.
Mahindra Xylo is among the company's most popular products in Indian passenger car market. The title of Master Brand is bestowed to a vehicle after considering its performance on several key criterions, such as goodwill, longevity, customer loyalty, market domination and popularity among consumers. Reportedly, some 8000 different vehicles competed against each other, out of which only 20 brands were presented with the Master Brand title. The vehicles are sorted according to their overall appeal among an extremely vast set of customers, ranging from premium to mass buyers. Further, CMO Asia and the World Brand Congress also takes into account the brand's ability to keep it up to date with the ever changing needs and requirements of its serviced clientele. Therefore, Mahindra Xylo wrapped up a pretty mean feat and its popularity is expected to surge ahead significantly.
Expressing his delight at Xylo MPV winning the distinguished award, Vivek Nayer, Chief Marketing Officer (CMO), Automotive Division, Mahindra & Mahindra Ltd., “This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance. It recognizes our continued focus on delivering a strong customer value proposition that is unique and customer centric. We believe that with the Xylo we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right.”
Nayer further added, “The Xylo has been an unmitigated success since its launch in 2009. Going forward, we will continue to engage with our customers and also live up to the brand's philosophy of enabling people to have the 'Time of their Life.”
