“I live the Uber Life” campaign has been started by Hyundai with the launch of the new iGen i20. The face lifted vehicle features spacious interior and many other attributes. In this segment, new i20 is the only car equipped with 6 airbags such as dual side, front curtain. Hence, it becomes one of the safest cars in the Indian automobile market.
In literal sense, Uber Life means ‘beyond the usual’. In order to experience the uber in 5 main cities of India namely Hyderabad, Mumbai, Delhi, Bangalore, and Chennai, the last weekend has been dedicated. Being places of luxury, these cities can very well explore the iGen i20 in the malls. Audience can click pictures of this car and print them. The campaign which displayed the car also provided an opportunity to the car lovers to check this masterpiece.
The visitors in the mall passed their time with the new found uber life examining the comfort, features and upgrades of the new i20. Photos were clicked and quizzes were held by the visitors. They made collection of special ‘uber’ moments. This campaign was no doubt successful and visitors had a great time experiencing the uber life.
![Hyundai i20 [2020-2023]](https://imgd-ct.aeplcdn.com/160x89/n/cw/ec/40530/i20-exterior-right-front-three-quarter-5.jpeg?q=80 "Hyundai i20 [2020-2023]")
