In an attempt to build better brand relationship with customers Hyundai Motor has recently opened the new 'Motorstudio Moscow' which is indeed the first overseas brand space and also the company's first non-sales outlet in the Russian market. Based on the company's global Hyundai Motorstudio project the Hyundai's new facility has come up in Russia’s capital city named Noviy Arbat street.
Speaking more on this special occassion, WonHong Cho, executive vice-president of Hyundai Motor Company, said, “Hyundai Motorstudio Moscow is an important initiative for the company as it helps our customers understand what Hyundai Motor stands for, what inspires us and how our cars play an important role in our day-to-day lives. We will create a unique experience that will realize the company’s Modern Premium brand direction.”
The place has been designed with mainly five functionally oriented zones namely - Event Space, Car Gallery, Brand Collection, Library and Café. The Gallery that also serves as an amphitheater is indeed eye-catchy as it features a heart-shaped staircase from the first to the second floor. Two screens on each staircase allows visitors to watch a number of brand films. Inside visitors can also check out Hundai's hot-seller in Russia, Solaris in bright red shade can be seen hanging from the adjacent wall. In the car gallery section, visitors can view ‘Interactive Car Journey’ that features special screens that provides with 180-degree view of the road ahead. To make the experience even better, Hyundai has appointed 'Gurus', who would provide information on the automakers history, demonstrate the facility and also show design development.
