Honda Cars India has released the initial episode of the web-based series ‘Discover Amazing India in Honda Amaze’ together with Chetan Bhagat. The series is all up to exploring amazing and beautiful places in the nation. The web series is a part of Honda Cars India Limited’s ‘Amazingly Indian’ promotion, which will include a TV commercial, a drive for the Guinness Book of World Records and a plethora of other BTL and ATL activations.
Chetan Bhagat said about this association, “It is very exciting to associate with Honda Cars India and getting to drive to amazing places, which are hidden jewels in this wondrous country, through this campaign. The concept of the web series is very innovative and compelling. I hope to discover some amazing places in this journey with the Honda Amaze.”
The first edition of the web series will feature the accomplished writer visiting the unexplored Holy Rosary Church, located at Shettihali Village in Hassan district of Karnataka. The church submerged while constructing the Hemavathy Reservoir approximately 20 years back. The strange aspect is the church emerges every summer and some parts of the church are still intact despite being underwater so long. This occurrence is celebrated in the month of April every year.
“Digital as a medium has gained significantly in the recent past. Smart phones have given a new dimension to digital browsing as so many users have straight moved from a ‘no internet’ to ‘mobile internet’. Honda has been a very active car brand in the digital space and this new campaign of Honda Amaze will excite and entertain the consumers thoroughly,” said Jnaneswar Sen, who is the Senior Vice President of Marketing and Sales, Honda Cars India Ltd.
