Sales data for the month of August shows that Honda’s MPV, Mobilio has surpassed its arch rivals Maruti Suzuki Ertiga and Toyota Innova in terms of sales. Within first month after its launch, Mobilio captured second spot in UV segment toppling Ertiga to fifth spot. According to the sales data collected by Society of Indian Automobile Manufacturers (SIAM), HCIL sold 5539 units of Mobilio in August which is relatively more than 6802 units of Ertiga sold in first 50 days after its debut. While Mahindra’s Bolero maintained its top slot on the back of it’s abound popularity amid rural and semi-urban customers.
Probably what is working in favour of Mobilio is its roomier cabin specially the capacious third row that gives it an edge over its competition. Despite having a much smaller dealer network in the country, Mobilio has managed to outsell Maruti Ertiga that has a comparatively much thick dealer network across the country.
The MPV drove past (in terms of sales) other popular UVs like Ford EcoSport and Mahindra Scorpio. Usually it is seen that newly launched vehicles mostly perform well in the first few months after their launch, with the festive season already on roll, Mobilio is expected to perform well during this time also. However a much clearer picture will appear in upcoming months. On the other hand HCIL is confident that Mobilio will be able to sustain the fierce competition in UV segment as they believe Mobilio is a comfortable vehicle.
