Hero MotoCorp, then Hero Honda, was named among the Top 200 Most Respected Companies in the world by Forbes. An almost three decade partnership with Honda was terminated in the year 2010 but Hero did not have to worry about anything due to its top class reputation in the market, which had been created due to a history of superb bikes loved by Indian customers. For years now, Hero, literally, has been the hero of the Indian bike market and whether the second name was Honda or MotoCorp, it did not make a difference as the firm, in actually, stands for mileage efficiency.
It takes no knowledge of rocket science to determine what makes a product click in the Indian bike market as fuel efficiency and price are the two most determining factors that affect the sale of a product. A company with 21 bikes in its portfolio and out of those 6 under just one moniker (Splendor) certainly possesses confidence and the know-how about what clicks and what does not.
The reason behind Hero MotoCorp success in India is the high fuel efficiency and low price of its bikes. A major percentage of bike riders in India live in towns and villages, which means that their sole requirements are good mileage and low price. However, low mileage, even if the price is favourable can sometimes prove to be a deterrent, something that Hero MotoCorp has totally eliminated.
Bikes like HF Deluxe, Dawn and Deluxe Eco are solely present in the market due to their high fuel economy and nothing else. The Splendor series, which has 6 models, is India’s largest selling bike and is considered a legend by many. High fuel economy is the main reason behind the success of this bike series, which includes Hero Splendor Pro, Splendor+, Splendor NXG, Splendor Pro with black alloys and Splendor iSmart.
The other bikes in the Hero MotoCorp are also pretty high on fuel economy, such as Glamour, Impulse, Hunk, Xtreme and Achiever. Not only this, the top most bike, Hero Karizma ZMR, is one of the best performing in its segment and has relatively high fuel efficiency. Hero MotoCorp’s operations in the country have made it become a customer favourite and it would not be wrong to say that the company has created a lineage of bikes that would be hard to overtake, especially in India where fuel economy is everything.
