Ford India is anxiously waiting to celebrate the second anniversary of Ford Figo that completes two years on 9th March 2012. Those who visit Ford dealerships on the occasion will get attractive gifts, while customers will receive Rs. 16000 discount in terms of free insurance. Moreover, the company is providing 15 per cent discount on the online purchase of the Titanium Plus Accessory Pack, which enhances the aesthetics of the model.
Few years back, Ford was considered as very expensive car brand, which could hardly fit the budget of middle class buyers. The American manufacturer however completely transformed its own image in the domestic market with the Ford Figo. The car maker fixed Figo’s price under Rs. 4 lacs and soon it became the best selling model for Ford in India. The company has kept the price of Ford Figo less than that of Maruti Suzuki Swift, the largest selling hatchback in India. This strategic pricing has definitely provided a decent market for the car in the domestic market.
The American car maker is providing discounts on petrol variants of the hatchback to celebrate its second anniversary.
