One of India’s most popular hatchbacks – Ford Figo – is celebrating its second birthday in the Indian market with sales crossing over 1.5 lakh units mark. The car was launched in the Indian market in March 2010, and since then it has been a runaway success for the car in the Indian market. Also, the Ford Figo is probably the only compact hatchback in the Indian market that has managed to pose a real challenge to the segment leader Maruti Swift.
To celebrate the second birthday of this popular model, the company has launched a unique 360 degree campaign across all Ford dealerships of the country. Through this campaign, the company is aiming to further enhance the engagement with the customers through different promotion platforms including the likes of print media advertising, on ground events, radio promotions and service camps. Moreover, the company is offering special discounts and offers on all Ford India product range during this campaign.
Speaking on the occasion, Executive Director (Marketing, Sales and Service) at Ford India, Mr. Nigel Wark said, “Despite a dip in the auto industry last year, the Figo has continued to witness growth not only in the domestic market, where it now has 150,000 proud and happy owners, but also in export markets. As we celebrate this wonderful journey with this innovative new campaign, we would like to thank all our customers, both in India and abroad, for the confidence they have shown in the Figo as a product and the loyalty they have shown towards the Ford brand.”
