From what it looks like, the German car manufacturing company, Volkswagen, is adding further pace to the development of its upcoming compact car, VW Up! The area around the company’s manufacturing plant has witnessed several test drives of a series of 2-door as well as 4-door prototypes of the model. Besides, the upcoming hatchback has been also spotted all over the country performing its test rides.
Considering this move of Volkswagen, it is pretty apparent that the fast growing small car segment of Indian auto industry will receive the new car sooner than anticipated. The German marque is expected to place the new model below its existing bestseller polo hatchback in the sub-Rs. 5 lac section. The car is crucial for the company as majority of the big players in the country are offering their innovative models in the small car segment, which is complemented with a large number of buyers preferring for the same.
Presently, the small car market is dominated by Maruti Suzuki, which offers dependability, efficiency and value-for-money products to its buyers. And if Volkswagen has to square off against the likes of Maruti Suzuki, it needs to incorporate all the aforementioned factor in it’s Up! before presenting it to the Indian buyers.
Besides, the Volkswagen Group is also looking ahead to develop a Sports Utility Vehicle (SUV), based on the manufacturing platform of Polo and Up! The timeframe projected for the launch of these models is 2016 and the great possibilities for meeting its deadline incline in the favour of car maker.
Post launch of all the anticipated models, the auto giant will have an extensive portfolio in the Indian auto market, which will then have the potential to cater the demands of a large number of buyers.
