Every time a new automobile enters the market, the first thing a potential looks towards is differentiation from the currently existing alternatives, which makes innovation and exclusivity big factors for a newly launched vehicle. The TVS Wego is an excellent example of how a product can be marketed differently and offered from a new perspective.
TVS Wego, though an old scooter, was introduced in the Indian market for the first time in 2009 by a company that is perhaps known best for its Scooty, a household name in the country. Hoping to differentiate from it, a new version of TVS Wego was introduced in May 2014 and it got a pretty decent response from the market due to unique styling and marketing.
Since these vehicles are mostly bought for women or youngsters, styling becomes an important aspect for it to attract customers and TVS Wego wins that battle hands down. Featuring an international design that makes it look quite appealing, TVS Wego has a sharp rear, “Golden Eye” indicators, LED tail lamp and a stainless steel muffler guard. All these features not only make it look good but also add a lot in terms of utility. In addition, there is a fully digital speedometer that comprises several alert systems for the convenience of customers.
Many a times, fashion comes at the expense of comfort in the world of automobiles but not in the TVS Wego, which provides both. To begin with, the double stitched hysteresis seat prevents skidding and remains good to go in all weather conditions. The Body Balance technology has a heavy duty front telescopic suspension along with a nitrogen gas charged rear suspension for a smooth ride. Other convenience features include gas charged rear monoshock absorbers, large wheelbase, 12-inch alloy wheels and high ground clearance.
The most important part of a scooter, the engine, is pretty good in the TVS Wego, helping it to perform better than its competitors. This scooter features a next generation CVT-I engine that has a capacity of 110 cc. The high torque engine helps in smooth transmission along with excellent pickup, higher in-traffic mileage and good power. Mileage is also an important aspect in these sort of vehicles and TVS Wego can render a fuel economy of up to 62 kmpl due to the presence of IDI ignition. Quite interestingly, it possesses the best-in-class combination of power and mileage, something that is bound to attract a lot of customers,
Last but not the least, its distinction in terms of safety is also top class, thereby making a one-of-a-kind product in its segment. There is a clear lens multi-reflector headlamp that shines brighter than normal level scooters, thereby facilitating more clarity of vision. Quite interestingly, TVS Wego is ideal for hilly areas due to the presence of a parking brake, which makes it stand stably on uneven surfaces or slopes. Since it has a full metal body, the durability and toughness of TVS Wego is higher and the weight distribution is better as well.
