Yamaha, the Japanese two wheeler company, has a strong presence of dealers across India. Though the initial years were tough for Yamaha, it struggled hard to find a strong customer base in India. However, times have changed now and Yamaha has a fair presence in the auto market. The company organized series of charitable events throughout the year as part of its Corporate Social Responsibility initiative. Yamaha launched its first safety campaign for kids in form of ‘Zippy’ throughout the country.
As part of its first anniversary of the children safety campaign, Yamaha organized a fun filled day for women and children at Nirmal Chhaya NGO. In the event, traffic sanitization classes and sessions were held by Yamaha Corporation. Along with, an event for girls over 18 was organized under this program. Rider training sessions were also provided to women. Orientation on various traffic rules were given to young girls in this campaign.
Vice President, Yamaha Motor India Sales Private Limited, Roy Kurian commented on this move. According to Roy, as Yamaha was celebrating the first birthday of their brand mascot Zippy, they concluded these celebrations with girls from Nirmal Chhaya NGO. The company also organized the YCSP activity for young kids, so as to orient them on-road safety measures. Additionally, basic riding training to women above 18 was also given on this occasion.
Last year too, Yamaha had organized Children Safety Program in over 706 schools all across the country. The company has organized such safety campaigns in 121 cities across India. Notably, a total of about 242000 young school children have been a part of this traffic safety initiative of Yamaha until date.