Toyota Kirloskar Motor (TKM) the Indian wing of the Japanese automaker has reported 17.66 per cent increase in total sales at 13,280 units in February. Last year, during the same period, the company has reportedly sold about 11,286 units
In the domestic market alone, TKM has sold about 11,802 units in February 2015, as compared to 10,100 units in February 2014, which is up by 16.85 per cent, the company said in a statement. The company has reportedly exported about 1,478 units of Etios series last month. The increase in sales could also be linked to the company's emphasis on safety measures. Speaking more on the issue, TKM Senior Vice-President & Director marketing and Sales Division N Raja, said, “We want to bring safety and create awareness on it. Even the consumers are also beginning to realize the need for safety features now. So, we have started offering airbags as standard across all model range in all the variants of our vehicles since January.”
Speaking more on company's long term goals, he said, "We want to be leaders in technology and safety. Our product prices have obviously gone up for sure but we don't want to compromise on safety. Our aim is to offer value for money to our consumers. The small car market which is about 75 per cent of the car market is maturing. With awareness on safety issues increasing and regulations likely to come in future, in three to four years the market will move up and that is where we want to be prepared for.”
Source: PTI
