Toyota Kirloskar Motor Private Limited has introduced a limited edition model Innova Aero in the Indian auto industry. Reportedly, the auto maker will roll out only 1200 units of its special model, which is based on the current GX version. Having a seating option of seven and eight individuals, the limited edition model has been offered in Euro III and Euro IV emission norms. In order to lure a large number of buyers, the company has offered two exclusive colour options with its new model, namely Super White and Silver Mica Metallic.
Industry experts believe that the new limited edition model from Toyota is pitched against the recently launched urban class vehicle, Nissan Evalia. As a part of Aero edition, the model has been incorporated with a special kit, which includes dual tone front bumper spoiler, side skirt, dual tone rear bumper spoiler, roof spoiler and a moniker of Aero.
While announcing the new limited edition model, the Deputy Managing Director (Marketing) of TKM, Sandeep Singh, quoted, “Toyota Innova has delighted customers for seven years now. It set precedence by breaking the clutter and introducing a new segment to the Indian market. Its spaciousness, reliability, practicality and ride quality has made it a popular choice with the Indian customers. It packages all the qualities that a customer desires in a family car, making it the most favourite car in its segment. The new Innova Aero will provide new and unique ownership experience to customers who are looking for a trendy and sporty look. We are extremely happy to bring this new offering to our customers for the festive season and thank them for their patronage of this legendary brand – Toyota Innova.”
The company has aggressively priced its new model at a tag of around Rs. 12.3 lacs. Introduction of Aero edition is not new in the Toyota's Indian line-up as the auto maker earlier introduced its premium sedan Altis in limited Aero edition. It is believed that the new model from the stables of TKM will surely hit the sales of newly launched Nissan Evalia as both the models efficiently squares off against each other in the same segment.
