Mercedes Benz, the German luxury car manufacturer, has launched a new and advanced edition of its C-Class sedan. The company also has plans to present 3-4 new products within the next few months. These would include upgrades as well as entirely new variants of its existing product range.
Speaking at the launch, Debashis Mitra, Director (Sales and Marketing), Mercedes-Benz India, said “The C-Class is our flagship model and we are the market leader in this segment. The new C-Class will further strengthen our position in the market.” He further added, “Setting new standards in its segment, this new C-Class will occupy an excellent position in the competitive line-up.”
The high point of this new C-Class is that it is priced between Rs. 29.75 and Rs. 32.30 lacs. It is an interesting fact that the outgoing model of the C-Class was also sold for around the same price tag, ranging from Rs. 29.75 to 32.80 lacs. Consequently, luxury car buyers can now purchase the new advanced version of the C-Class at a price similar to the older one. This strategically done pricing will help the cause of Mercedes-Benz India in achieving an even higher number of sales.
During the launch event, Mitra also said that “We are mainly targeting the youth in the age group of 25-30 years for this new car, and to attract them, we have added many advanced technical features in the car". As per market experts, it is a smart move as the youth, who upon being well settled in their careers, are increasingly opting for luxury cars.
This new C-Class model has several advanced features that take care of various aspects, including comfort, convenience, safety and luxury. The new Panoramic Sunroof gives the car a stylish appearance and the large glass windows help in providing ample of natural light. The 'Parktronic', including parking guidance, is aimed at minimising the stress that many face while parking the car. This system warns the driver automatically, when the space in front or rear is not enough for parking or manoeuvring. Parktronic works on the echo sounder principle, in which, sensors located on the rear as well as front bumpers emit ultrasound signals that are reflected back by other vehicle or any other obstruction.
A first-in-its-class innovation, Attention Assist, comes as standard in the new-generation C-Class. This revolutionary safety feature detects sign of drowsiness and alerts the driver well in time to prevent occurrence of unfortunate events like collision that can even be fatal. The new Intelligent Light System that the car is equipped with boasts of as many as 6 different functions which help the driver in almost any and every driving condition. This system aids the driver in an ideal manner, be it automatically increasing the headlight intensity on highways or illuminating turns according to the steering movement. Apart from this, the LED daytime running lights enhance the car's stylish appearance. Having so many features, the stylish new C-Class is expected to give even tougher competition to its arch rivals, BMW 3-series and Audi A4.
