The Indian automobile industry has a vast potential of expanding in the near future. Owing to the large number of car buyers, every major auto maker is stemming its roots in the Indian car market. Also to mention, the performance of car companies are also impacted by the social media influences through various online website offering a critical analysis of the cars. Considering the fact that business has become more and more capital intensive over the years, besides the flurry of new model launches, what seems to be guiding car customers in India for buying new vehicles is online portals and websites. With the extensive use of Internet, owners are now increasingly looking over these new means so as to deeply understand the market and sales figures of the car brands.
According to study conducted by Blogworks, Tata Motors continues it supremacy of being the most mentioned brand during July 2013, which was then followed by companies like Nissan and Ford. During the month, Tata Motors was searched 18,392 times while the figures for Nissan stood at 16,064. The leading passenger car maker of India, Maruti Suzuki came on the fourth position having 12,824 hits on the Internet. With 10,769 mentions, the luxury car brand Audi remained at fifth position. In case of brand vibrancy index, Ferrari comes on the first position above the likes of Mercedes-Benz and Mitsubishi overthrowing June's leaders Porsche, Audi and BMW. The vibrancy index is compiled on the basis of social sentiment score, which is calculated from subtracting the difference of positive mentions and negative mentions on the Internet.
As far as the conservation maker of the month is concerned, Tata Nano drew a lot of mentions owing to the recently launched awesomeness campaign by the auto maker. Coming to the segment wise results, the report states that the most mentioned category for the month of July was big hatchback segment as opposed to June's winner SUV segment. While for brand vibrancy index, sports cars emerged as the winner for the month.
Interestingly, Blogworks is a company that helps global brands and entities to draw insights and provides them with a complete set of informations to leverage the difference between them and their competitors. The report created by the company will help the car makers to assess their popularity and will help them to understand the deeper aspects of engaging social media oriented programmes. Industry experts are of a view that It will help them gauge their performance as compared to its competitors on the Internet. With daily monthly analysis, the report will provide a background for car companies to examine their online involvement.
