Tata Motors, the country's leading automobile manufacturer, has opened the doors of a world class retail outlet in South New Delhi. The company's brand new store features the cutting edge 'Studio Corner', an area where prospective buyers can customise their favourite Tata cars according to their individual taste.
Expressing his delight over the opening of the company's new sophisticated showroom in South Delhi, Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, was quoted as saying, “I am sure that this vibrant, state of the art showroom will greatly enhance the buying experience around the Tata brands. Customer expectations are increasingly in line with global market trends. This world-class showroom in South Delhi is opportune to leverage smart technology for a never before exclusive customer experience. This initiative in our national capital region heralds a slew of customer centric initiatives that we will unveil over the next 12-18 months. We are committed to anticipating and providing the best vehicles and experiences that excite our customers globally.”
Tata Motors' new state-of-the-art retail outlet is directed at making the brand more appealing to its young domestic clientele. The Studio Corner features several interactive high resolution screens on its walls that are controlled through tablets PCs and a high-speed Wi-Fi access. The company's prospective buyers can customise their favourite models in the Studio Corner, so as to get a clear idea about how the vehicle will eventually look like. Further, the company is also offering a whole gamut of lifestyle merchandise and car accessories to its customers, which they can choose as per their taste and liking.
Evidently, the newly opened state-of-the-art Tata showroom in South Delhi is second of its kind, as the company inaugurated a similar facility in Mumbai on January 2, 2012. The store has a huge area for displaying a number of Tata passenger cars, along with the virtual customisation area- the Studio Corner. The new retail outlet also has a 'Heritage Wall', which displays all Tata Motors' achievements and important landmarks in its decorated history. Further, the 'Hero Wall' at the store highlights the company's latest models and future projects.
