Tata Motors, the country's largest automobile manufacturer, launched the new Manza Club Class sedan in the domestic market on October 16, 2012. The petrol variants of the new car come under the Safire range that starts from Rs. 5.70 lacs, while the Quadrajet diesel models are available with a base price of Rs. 6.49 lacs (all prices in ex-showrooms of New Delhi).
Tata Motors launches the new Manza Club Class sedan
Expressing his views at the launch of the 2012 Tata Manza Club Class sedan, Karl Slym, Managing Director (MD), Tata Motors, said, "Customer centricity is the hallmark of Tata Motors. As desired by today's Indian motorist, the Tata Manza Club Class delivers premiumness. With the Tata Manza Club Class, we are once again the first to introduce features never seen in its class."
Reportedly, the Indian automotive giant has sparked off a unique luring strategy in the market, by offering the Manza Club Class owners with an array of privileged services. The new owners will be given a special treatment by the company at its stores and service centres, while being attended by especially dedicated managers. Further, those who buy the new Manza Club Class will be entitled to an exclusive engagement programme called 'Club Class', according to which the owners will be given special privileges in retail and entertainment services across the country. It that wasn't enough, the new Tata Manza Club Class carries along a warranty of 2 years or 75,000 km at no extra price.
Speaking his mind on the new launch and the special privileges given to the Manza Club Class owners, Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, "With the Tata Manza Club Class, we offer an intelligent combination of style and pleasure of motoring with the traditional needs of space and comfort. The Club Class character of the car will be matched with club class consumer experiences. The elite owners of Tata Manza will have privileged access to services that go beyond the mere pleasures of motoring. The appeal of our offerings is enhanced with class leading features that increase driving comfort. We remain firmly committed to developing new products across our entire range and we will continue to set new benchmarks which are designed to meet the needs of the Indian car buyer."
Coming to under the hood specifications, the Tata Manza Club Class sedan incorporates the internationally acclaimed Quadrajet diesel and Safire petrol, which are capable of rolling out a peak power of 89 bhp. The Quadrajet variants deliver an impressive fuel economy of 21.02 km per litre, while the Safire models are certified for a mileage rating of 13.7 km per litre.
Bearing the onus of redefining the segment, the 2012 Tata Manza Club Class comes trimmed with a best-in-class interior cabin space, completely automated air conditioning and premium Italian leather bolstered seats. Among the car's other captivating attributes, which score the maximum points is its first-in-class touch screen multimedia interface coupled with an in-built GPS technology. Further, the car leaves one enchanted with its stylish 8 way split-spoke alloys and the segment defining Infinity Contrast Roof.
