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      Tata Aria offered at a discounted price - Most affordable car in its segment

      Nikhil Puthran

      Nikhil Puthran

      Tata’s Aria has been one of the best Utility Vehicle offering from the company’s production line. Though the vehicle came loaded with impressive performance and features, it failed to gather huge response from the local buyers. With the onset of festive season in the country, Tata Motors has slashed the prices on the Aria Crossover to generate good amount of sales from the vehicle. Post discount, the price for Tata Aria starts at Rs. 8.95 Lakhs.

      Tata Aria
      Tata Aria
       

      The new Aria was launched earlier this year in three variants namely - PURE LX, PLEASURE and PRIDE 4 x 4. The Aria Crossover is powered by 2.2 litre VARICOR engine that generates a maximum power output of about 150 PS with torque output figures of up to 320 Nm. As per ARAI reports, Tata’s Aria delivers an impressive mileage of about 15.05 kmpl. With the discount on prices, Tata shall not compromise on the safety factors. The vehicle continues to be loaded with features like ABS with EBD, ESP, Perimetric Alarm System, front passenger seat, driver‘s seat, side airbags and curtain airbags. During the launch of new version this year, Mr. Ankush Arora - Senior Vice President (Commercial), Passenger Vehicle Business Unit, Tata Motors Ltd., said, “At Tata Motors, the core philosophy behind the launch of every new vehicle is anticipating what our customers need and blending it with the best-in-class technology and design engineering. In–line with HORIZONEXT, we at Tata Motors have imbibed an aggressive four-pronged customer-focused strategy in the all-new Aria, giving our ever-discerning customers a vehicle that is more powerful, more fun, more reliable and extremely safe.”

      The interior in the Aria crossover has also been blessed with Automatic Climate Control option with Dual AC and roof-mounted AC vents. The exterior of the vehicle gets decals clear lens tail lamps, 17 inch alloy wheels and black bezel double barrel head lights. Among the Crossover fleet in the country Tata’s Aria is the only one to offer an all wheel drive option apart from the standard rear wheel drive pattern.

      Tata | Tata Aria | Aria