Suzuki Motorcycle India Private Limited (SMIPL), a wholly owned division of Suzuki Motor Corporation based in Japan, proudly announced its fist brand ambassador, Salman Khan, for the Indian market on 19th April 2012. With his mass fan following, the film star will forefront company’s different projects being carried out in the Indian auto industry. Moreover, Suzuki two-wheelers is also eyeing to associate Salman Khan with its array of project, plans and campaigns. Owing to the new launches made by Suzuki Motors, the company has offered a decent option to its customers, which has also helped it to ramp-up its presence in the market.
Addressing its association with the company’s first brand ambassador, Atul Gupta, Vice President, Sales and Marketing, SMIPL, said, “We are delighted to have Mr. Salman Khan associating with one of the world’s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki’s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”
However, Anu Anamika, National Marketing Head, SMIPL, said, “As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Mr. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki. We also find broad synergy in his social initiatives such as ‘Being Human’ and we will look for opportunities to expand the engagement to meaningful areas. The first Suzuki campaign featuring Salman will be based on the recently launched mass market motorcycle, Hayate and will be breaking shortly.”
With these initiatives, SMIPL aims to be counted among the top notch players of Indian two-wheeler industry. On the other hard, the company is also concentrating towards increasing its production capacity and consolidating its dealership network across the country. In the current scenario, the company has an annual production of 3.6 lac units, which will be increased to 5.4 lac units by the end of 2013. In addition to this, SMIPL is also planning to almost double its sales as well as service network throughout the country within the couple of years.
SMIPL follows a production philosophy of VALUE PACKED PRODUCTS, which is carried out from the beginning. The company started its business operations in the Indian auto market during February 2006 and since then it is engaged in offering best suited two-wheelers for the Indian customers.
