Fashion and automobiles are two industries that never go out of vogue and when these two combine, the resultant product is indeed something else, especially when the name is Salman Khan. The Bollywood actor, who runs a charity foundation called Being Human, has a contract with Suzuki Motorcycles as their brand ambassador and now Khan has collaborated with them to launch a merchandise line. Apparels, including crew-neck, V-neck and polo tees along with caps and wrist bands will be sold in Suzuki-Being Human stores.
Salman Khan is a well-known bike aficionado and his love for Suzuki motorcycles is not hidden either. In many of his films, Khan has been spotted riding the superbike Suzuki Hayabusa. The actor is a fashion icon and is loved by millions across the country, who appreciate him for his large-heartedness. Due to Salman Khan’s name, Being Human is perhaps the most popular charity organisation in the country. The main work of Being Human entails taking healthcare and education initiatives, something that is hugely required in a country like India.
Experts feel that this collaboration is going to work out really well, given the fact that it involves selling of fashion apparel, which are always in demand. The design of these tees is quite simple as they feature a plain solid base on which a graphic, a Suzuki bike, has been printed out. Some of the colours available in these t-shirts include white, blue and black. The graphic printed on these T-shirts is a bike in three designs, each unique and attractive.
A message from Suzuki went out to all its customers, asking them to come and purchase tees from stores. The request went out with the aim of helping someone improve their life, in particular the needy and poor. “Sharing happiness, and making this world a happier place for everyone is the essence of ‘Apna Way of Life’ and Being Human. Driven by the same spirit of togetherness and warmth, and with the intent of giving hope to a billion hearts, Suzuki and Being Human have joined hands to bring an exciting range of BEING HUMAN – SUZUKI merchandise. With superstar Salman Khan leading this heart-warming endeavour, this bond will surely grow stronger with time. So go ahead, wear the Being Human heart on your sleeve, and do your bit for a better tomorrow,” it said.
This is not the first time Suzuki has done something in collaboration with Being Human. Only last year, the Japanese firm launched a special edition of the Access two-wheeler, which is Suzuki’s best selling scooter. Speaking on that particular occasion, Atul Gupta, Executive Vice President of Suzuki Motorcycle India Limited (SMIL), said, "Suzuki is proud to extend its partnership with Salman. Suzuki globally is committed to contributing to the development of the community though social action programs. We are very happy to be able to contribute to the Being Human effort by promoting the cause through the presence of branded apparel at our dealerships and we are sure our customers will become partners in the goals of the Being Human Foundation."
